Finally, a black Santa Claus comes to the Mall of America! At long last, a dark Santa Claus goes to the Mall of America! Dark Santas matter! As we start the (War on) Christmas season, I was glad to peruse that the Mall of America has at last contracted a Santa of shading. Larry Jefferson will regulate the imperative mythical beings, fake reindeer and tinsel-filled “Santa Clause Experience” at the country’s greatest strip mall — which as yet never had a dark Santa. The Mall of America isn’t the only one in treating the North Pole like the Jim Crow south. The issue is not an absence of shopping center proprietors who need to integrate Santaland — the issue is the absence of white-unshaven opportunity riders.
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